MEDIA STRATEGY & PLANNING.
Effective media planning forms the backbone of your entire digital marketing campaign. The stronger that backbone is, the better the campaigns will work for you, and the bigger your bottom line will be.
For your campaigns to be successful and your messages to make the right impact towards your audiences, much thought should be given to the markets you serve and the channels you choose for delivery.
I can help in the success of your digital marketing campaigns by creating a media strategy and plan that defines your business goals and fits your marketing budget.
MEDIA STRATEGY & PLANNING PROCESS
1. PROJECT KICK-OFF.
The first stage involves identifying your business goals, brand objectives, and reviewing any information you provide that will help to shape out your marketing strategy. After that, a project brief is created which includes a timeline for deliverables.
2. RESEARCH & ANALYSIS.
This stage involves learning more about your business and the competitors while conducting marketing research and an in-depth audit of your industry landscape in order to identify cultural trends, define your target audience and determine the value propositions that make your business stand out from the rest.
3. ENGAGEMENT PLAN.
This stage involves laying the foundation for all future efforts in the digital marketing plan. Here, I help you craft the messaging that properly communicates the voice of your brand, determine the specific channels that will help reach your target audience and define the KPIs that will help track and measure the results of your marketing campaigns.
4. CREATIVE CONCEPT DEVELOPMENT.
This stage focuses on utilizing the established messaging and branding to design all of the creative assets needed to conduct the campaign and bring the marketing concept to life. From engaging creatives to unique messages for each digital marketing channel, we will create a cohesive concept to unify your marketing campaign across multiple outlets.
5. ACTIVATION PLAN.
Once the initial digital marketing strategy is in place, the final stage in the media strategy process would involve creating an activation plan for the successful execution of the campaign. We will collaborate together in order to allocate a specific budget for each marketing channel, develop a sound media plan, and establish an execution timeline to manage the deliverables of the campaign.