CONTENT WRITING.
Powerful and persuasive content is the electricity that directs a successful business. It is like flipping on a light switch. Your wiring might be perfect. You might have achieved the best market fit. You might have your supply in place. You might even have an efficient and fully automated sales funnel built out. But without the right copy, there will come a time when you’ll be sitting around in the dark wondering what went wrong. Without the right type of content, you have no electricity in play. There’s nothing more powerful than great content to pull real users through your funnel.
I’m here to flip the light switch on and help you pave a path to find your customers. I take in all the information about your business and make it tangible, and in doing so, I help you communicate your value, connect with your customers, and increase your revenue.
DEFINE A STRONG, CONSISTENT VOICE FOR YOUR BRAND.
COMMUNICATE YOUR VALUE.
The first goal of writing content is to create a core message that clearly articulates your business value.
I can help create a customer-driven statement that effectively communicates what your business offers – and why your customers should care about it – within 5 seconds of them arriving on your landing page.
CONNECT WITH YOUR CUSTOMERS.
We start with value, but the primary goal of writing good content is to connect that value with your customers in a tangible way.
We want them to feel hope as they anticipate how your business can help in solving a key pain point. We want them to feel the excitement as they imagine how your business will help them meet their goals.
Right now, your content is probably focused on your business. I’ll help you focus it more on your customers, by creating a compelling narrative that speaks to what they care about.
INCREASE YOUR REVENUE.
Persuasive content bridges the gap between company value and customer need, resulting in an immediate increase in conversions and revenue – every single time. Once that’s covered, best practices go out the window, and it’s all about testing what works the best.
If you need rewrites for a weak copy or new copy written from scratch, I can provide you with the best possible starting point, helping you communicate your value and connect with your customers.
If you already have a solid copy but want even better results, I can help create an A/B testing strategy and write multiple page variations for you to split test and analyze what type of content resulted in a greater impact.