Project Description

About Oriflame:
Oriflame is a Swedish cosmetics company which was founded in 1967. The company sells personal care, accessories and nutritional products both offline and online, through a multi-level marketing model.

Project Details:
Oriflame India wanted to create a social media strategy for the launch of the new product ‘Oriflame NovAge ASR’. Their main motive was to connect with their existing audiences and reaching out to new ones through the hashtag #SalonLikeCare. For this product launch activity, a new idea ‘Salon in a Box’ was conceptualised, creating a buzz in the beauty and cosmetic segment.