PAID MEDIA ADVERTISING.
I have worked on paid media accounts with a monthly budget as low as $500 to $15,000 while working at digital agencies. As a freelancer, I mostly work with SMBs and help them achieve their online advertisement goals.
If you want to increase your online reach towards targeted audiences and create brand awareness, then paid media advertising is the perfect source for you.
COMPONENTS OF PAID MEDIA ADVERTISING
1. DISCOVERY.
Learning about the client’s business and competitors in order to provide a clear strategy and develop a roadmap to success.
This stage involves:
- Project Brief
- Paid Media Audit
- Keyword Research
- Competitor Analysis
2. STRATEGY.
Creating a comprehensive paid media strategy and project plan that clearly outlines deliverables and measurable business goals.
This stage involves:
- Paid Media Strategy
- Measurement Planning
3. LANDING PAGE & CAMPAIGN SETUP.
Implementing landing page recommendations with the development team or collaboration with the client.
This stage involves:
- Content Implementation
- Technical Implementation
4. OPTIMIZATION.
Monitoring and optimizing campaigns based on the performance of keywords, landing pages, and ad copy or creative visuals.
This stage involves:
- Campaign Optimization
- On-going Maintenance
5. ANALYSIS & REPORTING.
Providing regular reporting that includes analysis of campaign performance, KPIs and goal tracking, and adjusting project plans based on results.
This stage involves:
- Weekly/ Monthly Performance Report
- Quarterly Review