Masters of Business Administration, International Marketing
Sikkim Manipal University2015-2017
Bachelor of Business Administration, Marketing
Sikkim Manipal University2011-2014
Freelance Digital Marketing
Self EmployedJune 2018 - Present
- Providing digital marketing services and consultancy to SMBs as an independent freelancer.
- Helping brands promote their business online, generate leads and drive conversions.
- Maintaining clients' online presence, and ensuring that their products and services are effectively communicated to their target audiences.
- Designing digital marketing strategies and developing plans within the scope of the clients' budget.
Senior Ad Operations Specialist
NetBiz Systems, MumbaiNovember 2017 - June 2018
- Implementation and management of biddable media campaigns, tracking performance and optimizing to client’s KPI.
- Monitoring and optimizing multiple campaign executions to ensure campaigns are launching and delivering on schedule and according to client expectations.
- Reviewing ad performance relative to campaign objectives to provide optimization recommendations and increase performance.
- Participation in client campaign kick-off calls to outline ad tracking requirements and deliverables.
- Maintaining and tracking client media budgets.
- Assisting in enacting integrated media plans.
- Generating daily, weekly, monthly and ad-hoc campaign performance and other reports.
- Collaborating with internal team and leadership to develop new media strategies.
Senior Search Engine Marketing Analyst
ReachLocal Services, MumbaiJanuary 2015 – November 2017
- Monitoring, analyzing, and reporting based on the performance of Google AdWords campaign expenditures and optimizing spend based on projected ROI.
- Continual changes in the campaign performance to ensure that important factors such as CTR, CPC, CPL and others are within the expected range as per client requirements.
- Suggesting new ideas for account expansion based on research.
- Assigning tasks to team members and monitoring work for quality.
Digital Marketing Intern
The Brand Saloon, MumbaiNovember 2013 – June 2014
- Assisted in the development of short and long-term SEO strategies and managing their execution.
- Creation, management, and optimization of Google AdWords search campaigns.
- Utilized social media platforms like Facebook and Twitter as effective marketing tools.
- Writing blogs and articles and posting them on relevant blogs, forums, and websites.
Content Writing Executive
Trams Solutions, DubaiMay 2012 – August 2013
- Creating, revising, editing, and proofreading text content for websites, blogs, and advertising copy.
- Working closely with the SEO team to produce quality website content along with meta tags, title tags, header tags, and alt tags.
- Creating content to specifically target marketing, government, and IT sectors.
- Conducting periodic check of website content and updating the same as per company requirements.
Top Performing Employee
May 2017
Best Quality Award
March 2016
Q3 R&R Award
October 2015
Google Ads Certification
January 2019
Technical Skills
Google AdWords
Bing Ads
Social Media Marketing
Influencer Marketing
Programmatic Advertising
Search Engine Optimization
Campaign Planning
Strategy Development
Analysis and Report Writing
Analytics Tools
Google Analytics
Facebook Analytics
Google Keyword and Display Planner
SEMRush
Social Media Tools
Hootsuite
Bitly
Project Management
Salesforce
JIRA
Basecamp
Website Systems
WordPress
WiX
Weebly